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Sturgis Motorcycle Rally 2018

  • Sturgis Motorcycle Rally 1040 Harley-Davidson Way South Dakota United States (map)

General Information

This page is your one-stop shop for all media related to the City of Sturgis.  If you are a member of the press (local or visiting) and you will be in Sturgis for the Sturgis® Motorcycle Rally™, please register.  By being a registered Media person, you will be invited to attend the daily press conferences and you can opt-in to receive the daily press releases that will keep you informed of what's happening during the Rally. 

Media is allowed into most public areas including the Photo Towers on Main Street by showing your City of Sturgis media credentials.  The City of Sturgis Media Pass does not work for events taking place on private property or outside City limits such as campgrounds.  The pass may not work for private entertainment venues such as racing events. Entry into private events is at the discretion of the promoter.  The City of Sturgis does not require a permit to film, however, if you are filming for commercial purposes you are required to register with the Code Enforcement Office and some restrictions and fees may apply. 

Registration - Go to the 2018 Media Registration Form.

Beginning August 3rd, Media Passes may be picked up at the front desk in the Sturgis Community Center located at 1401 Lazelle.  This is the same location as the Harley-Davidson activation.  Please park on the north side of the building near the creek. 

A daily press conference will be held daily at 1:00pm (August 3-10 tentative) at the Sturgis Community Center.  The Police Chief and representatives from several other law enforcement agencies along with special guests will be present at this press conference.  Interviews with these representatives and guests will be available at this time.  All registered media is invited to attend the daily press conference. 

Daily press releases and other news items will be posted here: 
Pappy Hoel Campground
2018 Grand Marshal Announcement Roland Sands image 

Daily Media Updates via Email: (These will begin on August 2, 2018)

Tentative Schedule - more events to be added. 
Details for all events can be found at under the events tab.

Friday, August 3: 
Main Street
is closed to all traffic except motorcycles at 2:00 AM. 
Daily press conferences August 3-10 at 1:00 PM. Sturgis Community Center, 1401 Lazelle. 
Photo Towers
open 9 AM - 9 PM daily through August 11. 
Live music featured daily in the afternoon and evenings at Harley-Davidson Rally Point.  Check back for schedule. 
Opening Ceremonies - 2:30 PM Parade from Fairgrounds down Main Street to Harley-Davidson Rally Point.  2:45 PM Parachute Jump into downtown Sturgis (intersection of Main and Harley-Davidson Way).  3:00 PM Opening Ceremonies at Harley-Davidson Rally Point.

Saturday, August 4 : 
Street Food Throwdown
- Takes place at Harley-Davidson Rally Point.  Time tba.

Sunday, August 5: 
5K Run/Walk
- Registration begins at 7:00 am at the Ft. Meade softball fields 1 mile east of City Park on Hwy 34 (turn right on east side of Ft. Meade - watch for signs).  Run starts at 8:00 am. The run ends in Sturgis. 
Food Throwdown Awards at Harley-Davidson Rally Point.  Time tba.

Monday, August 6: 
Mayor's Ride - Pre-Registration required.  Check-in begins at 6:30 AM.  Staging is at the tennis courts behind the Community Center 1401 Lazelle (north side of the building).  Ride leaves at 9:00 AM.

Tuesday, August 7: 
Burger Battle - Harley-Davidson Rally Point at 11:00 AM. 
Military Appreciation Day Green Knights Ride arrives in Sturgis at 1:50 PM. USAF B-1 Flyover at 3:00 PM. 
Tattoo Contest - Harley-Davidson Rally Point registration at 5:00 PM.  Winners announced at 6:00 PM. 

Wednesday, August 8: 
Beard & Mustache Contest - 5:00 at Harley-Davidson Rally Point on Harley-Davidson Way.  Winners will be announced between 6:00 and 6:30 pm. depending on the number of entries. 

Thursday, August 9: 
Sturgis Burger Battle
at Harley Davidson Rally Point at 11 AM.

Friday, August 10: 
Sturgis Burger Battle Championship at 5:00 PM at Harley-Davidson Rally Point. 

Saturday, August 11: 
Closing Ceremonies at 3:00 PM at Harley-Davidson Rally Point.

Sunday, August 12: 
Main Street re-opens
at 2:00 AM.

To view a more comprehensive schedule, including concerts, racing and bike shows, visit the Official Sturgis Motorcycle Rally Website.

2017 Photos and Videos
To view photos from previous Rallies, visit the Sturgis Motorcycle Rally Facebook Page.  If you are searching for a particular photo or subject please contact our Public Information Office 605-347-4422 ext 209 or e-mail 

Other Media of Interest: 
Final Police Statistic Report from 2016
Final Police Statistic Report from 2017

Historical account of the Rally from the very beginning until approximately 2015.  This brief article is housed in the archives of The Knowledge

The Sturgis Public Librar y and the Archives section of this website provide information and photos used for research projects related to Sturgis and the surrounding areas. 


Please contact us if you have media-related questions. 

Sturgis Public Information Officer - Interview Inquiries & articles. 
Christina Steele, PIO  office: 605-347-4422 ext. 209.   cell: txt or call 605-347-1331 

All correspondence can be mailed to City of Sturgis, attn: Christina Steele, 1040 Harley-Davidson Way, Sturgis SD 57785.

Earlier Event: August 2
Bike Night at HotRods
Later Event: August 4
19th Annual 100,000 Foot Ride